{"title":"New Balance","description":null,"products":[{"product_id":"cncpts-x-new-balance-990v4-made-in-usa-patinau990cp4","title":"CNCPTS x New Balance 990v4 Made in USA 'Patina' (U990CP4)","description":"\u003ch2\u003eCNCPTS x New Balance 990v4 Made in USA — 'Patina' (U990CP4)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eCNCPTS x New Balance 990v4 Made in USA 'Patina'\u003c\/strong\u003e is one of the most conceptually rich and emotionally resonant sneaker collaborations of its era — a meeting of two icons with deep Boston roots, united around a colorway whose name alone tells a complete story about time, craft, and transformation. Patina is the blue-green oxidation that forms on copper and bronze surfaces over years of exposure to the elements — not a flaw, but a sign of age, authenticity, and the irreplaceable beauty that only time can produce. Applied to the 990v4's legendary Made in USA construction, it creates a shoe that celebrates the philosophy of lasting quality over disposable novelty — the sneaker as artifact, as heirloom, as object worthy of the patience that produces patina.\u003c\/p\u003e\u003ch3\u003eKey Design Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e New Balance 990v4 Made in USA — the fourth generation of New Balance's flagship 990 series, handcrafted at New Balance's Massachusetts factories using premium domestic and imported materials, the definitive expression of American athletic footwear craftsmanship and one of the most respected running-lifestyle silhouettes in sneaker culture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaboration:\u003c\/strong\u003e CNCPTS (Concepts) — the Boston-based sneaker boutique and creative agency founded in 1996, celebrated worldwide for some of the most culturally significant and conceptually sophisticated sneaker collaborations ever produced, including iconic Nike SB Dunk and New Balance collaborations that have defined the collector market for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColorway:\u003c\/strong\u003e Patina (U990CP4) — a palette inspired by the blue-green oxidation that forms on copper and bronze surfaces over years of exposure — the specific, irreducible color of time made visible, of craft rewarded with beauty, of materials that deepen and become more interesting as they age. On the 990v4's premium suede and mesh upper, Patina translates into a muted, complex palette of blue-greens, warm neutrals, and earthy accents that feels simultaneously historic and completely contemporary\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Premium suede and mesh construction — New Balance's signature multi-material upper construction, executed with the elevated material selection and refined detailing that CNCPTS collaborations are known for\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMidsole:\u003c\/strong\u003e ENCAP midsole technology — New Balance's proprietary dual-layer cushioning system combining a polyurethane rim with an EVA core for superior support, durability, and comfort across all-day wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e Carbon rubber outsole for long-lasting durability and traction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in USA:\u003c\/strong\u003e Crafted at New Balance's Massachusetts factories — one of the last remaining American athletic footwear manufacturers, a point of pride for both New Balance and CNCPTS as two brands with deep Boston roots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle Code:\u003c\/strong\u003e U990CP4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColorway:\u003c\/strong\u003e Patina\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance x CNCPTS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Running Heritage \/ Collaboration \/ Made in USA \/ Collector\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSizing\u003c\/h3\u003e\u003cp\u003eAvailable in US Men's sizes 4–11 \/ Women's sizes 5.5–12.5 \/ EU 36–45. 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The \u003cstrong\u003e990v4\u003c\/strong\u003e is the fourth generation of this legendary lineage, refining the series' signature combination of ENCAP cushioning, premium suede and mesh construction, and the instantly recognizable silhouette that has made the 990 one of the most respected and culturally significant running shoes ever produced. \u003cstrong\u003eCNCPTS\u003c\/strong\u003e is the Boston-based sneaker institution that has produced some of the most conceptually sophisticated and culturally significant collaborations in sneaker history. As two brands with deep Boston roots — New Balance manufactures in Massachusetts; CNCPTS was born in Cambridge — their collaborations carry an authenticity and shared identity that most sneaker partnerships cannot replicate. The 'Patina' colorway is perhaps the most philosophically resonant of their collaborations: a color that is literally the product of time and craft, applied to a shoe that is itself a monument to time and craft. For New Balance collectors, CNCPTS enthusiasts, Made in USA advocates, and anyone who wants to own a sneaker collaboration that means something beyond the hype cycle.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"US M4\/ W5.5\/EU36","offer_id":58683353465135,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M4.5\/ W6\/EU37","offer_id":58683353497903,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M5\/ W6.5\/EU37.5","offer_id":58683353530671,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M5.5\/ W7\/EU38","offer_id":58683353563439,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M6\/ W7.5\/EU38.5","offer_id":58683353596207,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M6.5\/ W8\/EU39.5","offer_id":58683353628975,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M7\/ W8.5\/EU40","offer_id":58683353661743,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M7.5\/ W9\/EU40.5","offer_id":58683353694511,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M8\/ W9.5\/EU41.5","offer_id":58683353727279,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M8.5\/ W10\/EU42","offer_id":58683353760047,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M9\/ W10.5\/EU42.5","offer_id":58683353792815,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M9.5\/W11\/EU43","offer_id":58683353825583,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M10\/ W11.5\/EU44","offer_id":58683353858351,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M10.5\/ W12\/EU44.5","offer_id":58683353891119,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"US M11\/W12.5\/EU45","offer_id":58683353923887,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1016\/5807\/files\/cncpts-x-new-balance-990v4-made-in-usa-pumpernickel-dark-olivine-u990cp4-1.jpg?v=1792516338"},{"product_id":"new-balance-530-white-silver-metallic-polka-dots-u530hfw","title":"New Balance 530 'White\/Silver Metallic Polka Dots' (U530HFW)","description":"\u003ch2\u003eNew Balance 530 — 'White\/Silver Metallic Polka Dots' (U530HFW)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eNew Balance 530 'White\/Silver Metallic Polka Dots'\u003c\/strong\u003e is a playful, fashion-forward take on one of New Balance's most beloved retro running silhouettes. The \u003cstrong\u003e530\u003c\/strong\u003e — originally launched in the 1990s as a performance running shoe — has become a cornerstone of the retro sneaker revival, celebrated for its chunky, dad-shoe aesthetic, premium construction, and timeless versatility. 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New Balance 530 fits true to size. New Balance is known for its generous toe box — those with narrower feet may prefer to size down half a size.\u003c\/p\u003e\u003ch3\u003eAbout the New Balance 530\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNew Balance\u003c\/strong\u003e is the Boston-based footwear brand celebrated for its commitment to craftsmanship, performance, and understated style. The \u003cstrong\u003e530\u003c\/strong\u003e is one of New Balance's most iconic retro running silhouettes — a shoe that has transcended its 1990s performance origins to become a defining piece of the contemporary sneaker landscape. The 'White\/Silver Metallic Polka Dots' edition brings a fresh, playful energy to the 530's classic profile — the shimmering polka dot detailing adds a fashion-forward twist that makes this one of the most distinctive and wearable 530 colorways in the lineup. Perfect for those who want their sneakers to make a statement without sacrificing the comfort and quality that New Balance is known for.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"US M4\/ W5.5\/EU36","offer_id":58683363623215,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M4.5\/ W6\/EU37","offer_id":58683363655983,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M5\/ W6.5\/EU37.5","offer_id":58683363688751,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M5.5\/ W7\/EU38","offer_id":58683363721519,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M6\/ W7.5\/EU38.5","offer_id":58683363754287,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M6.5\/ W8\/EU39.5","offer_id":58683363787055,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M7\/ W8.5\/EU40","offer_id":58683363819823,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M7.5\/ W9\/EU40.5","offer_id":58683363852591,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M8\/ W9.5\/EU41.5","offer_id":58683363885359,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M8.5\/ W10\/EU42","offer_id":58683363918127,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M9\/ W10.5\/EU42.5","offer_id":58683363950895,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M9.5\/ W11\/EU43","offer_id":58683363983663,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M10\/ W11.5\/EU44","offer_id":58683364016431,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M10.5\/ W12\/EU44.5","offer_id":58683364049199,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true},{"title":"US M11\/ W12.5\/EU45","offer_id":58683364081967,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1016\/5807\/files\/530-white-silver-metallic-polka-dots-u530hfw-1.jpg?v=1792516421"},{"product_id":"new-balance-9060r-black-whiteu906076m-1","title":"New Balance 9060R 'Black\/White' (U906076M)","description":"\u003ch2\u003eNew Balance 9060R — 'Black\/White' (U906076M)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eNew Balance 9060R 'Black\/White'\u003c\/strong\u003e is a refined, elevated iteration of the iconic New Balance 9060 — one of the most celebrated and culturally significant silhouettes in the contemporary sneaker landscape. The \u003cstrong\u003e9060R\u003c\/strong\u003e designation signals a premium, refined take on the base 9060 platform, delivering the same chunky, maximalist aesthetic with enhanced material quality and construction. 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New Balance 9060R fits true to size. New Balance is known for its generous toe box — those with narrower feet may prefer to size down half a size.\u003c\/p\u003e\u003ch3\u003eAbout the New Balance 9060R\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNew Balance\u003c\/strong\u003e is the Boston-based footwear brand celebrated for its commitment to craftsmanship, performance, and understated style. The \u003cstrong\u003e9060\u003c\/strong\u003e series draws inspiration from New Balance's late 1990s and early 2000s performance running archive — an era defined by maximalist cushioning, bold silhouettes, and technical innovation. The \u003cstrong\u003e9060R\u003c\/strong\u003e elevates this foundation with premium materials and refined construction, making it the definitive version of the 9060 for those who demand the best. The 'Black\/White' colorway is the most essential in the 9060R lineup — clean, versatile, and perfectly suited to the shoe's bold, maximalist design language. A must-have for New Balance collectors, retro running enthusiasts, and anyone who appreciates the intersection of performance heritage and contemporary style.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"US M4\/ W5.5\/EU36","offer_id":58683364147503,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M4.5\/ W6\/EU37","offer_id":58683364180271,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M5\/ W6.5\/EU37.5","offer_id":58683364213039,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M5.5\/ W7\/EU38","offer_id":58683364245807,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M6\/ W7.5\/EU38.5","offer_id":58683364278575,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M6.5\/ W8\/EU39.5","offer_id":58683364311343,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M7\/ W8.5\/EU40","offer_id":58683364344111,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M7.5\/ W9\/EU40.5","offer_id":58683364376879,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M8\/ W9.5\/EU41.5","offer_id":58683364409647,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M8.5\/ W10\/EU42","offer_id":58683364442415,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M9\/ W10.5\/EU42.5","offer_id":58683364475183,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M9.5\/ W11\/EU43","offer_id":58683364507951,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M10\/ W11.5\/EU44","offer_id":58683364540719,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M10.5\/ W12\/EU44.5","offer_id":58683364573487,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true},{"title":"US M11\/ W12.5\/EU45","offer_id":58683364606255,"sku":null,"price":139.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/1016\/5807\/files\/new-balance-9060r-black-white-u906076m-1_431fa3f2-091f-4b44-a4a6-6d903cd62f8b.jpg?v=1792516424"},{"product_id":"new-balance-stone-island-x-abzorb-1890-deep-forestu1890si","title":"New Balance x Stone Island 1890 'Deep Forest' (U1890SI)","description":"\u003ch2\u003eNew Balance x Stone Island 1890 — 'Deep Forest' (U1890SI)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eNew Balance x Stone Island 1890 'Deep Forest'\u003c\/strong\u003e is one of the most prestigious sneaker collaborations of the season, uniting two of the world's most respected heritage brands: \u003cstrong\u003eNew Balance\u003c\/strong\u003e, the Boston-based athletic institution known for its uncompromising craftsmanship, and \u003cstrong\u003eStone Island\u003c\/strong\u003e, the Italian luxury sportswear label celebrated for its pioneering use of innovative fabrics and dyeing techniques. Together, they reimagine the classic \u003cstrong\u003eNew Balance 1890\u003c\/strong\u003e silhouette in a rich, earthy 'Deep Forest' colorway that perfectly embodies Stone Island's connection to nature, exploration, and technical excellence.\u003c\/p\u003e\u003ch3\u003eKey Design Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e New Balance 1890 — a premium running-inspired lifestyle sneaker with a refined, low-profile aesthetic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColorway:\u003c\/strong\u003e Deep Forest — a deep, saturated green inspired by dense woodland environments, executed with Stone Island's signature dyeing expertise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Premium multi-material construction with Stone Island's characteristic attention to fabric innovation and texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCushioning:\u003c\/strong\u003e ABZORB midsole technology for superior impact absorption and all-day comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e Durable rubber outsole with multi-surface traction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranding:\u003c\/strong\u003e New Balance x Stone Island co-branding with Stone Island's iconic compass rose detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle Code:\u003c\/strong\u003e U1890SI\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColorway:\u003c\/strong\u003e Deep Forest \/ Green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance x Stone Island\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Limited Collaboration\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSizing\u003c\/h3\u003e\u003cp\u003eAvailable in US sizes 4 to 11. New Balance 1890 fits true to size. For wider feet, consider sizing up half a size.\u003c\/p\u003e\u003ch3\u003eAbout New Balance x Stone Island\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eStone Island\u003c\/strong\u003e, founded in 1982 by Massimo Osti in Italy, is one of the most innovative and influential labels in contemporary fashion — renowned for its experimental approach to fabric treatment, garment dyeing, and functional design. Its collaborations with New Balance are among the most coveted in sneaker culture, consistently blending Stone Island's technical fabric mastery with New Balance's heritage running DNA. The 'Deep Forest' colorway is a natural expression of Stone Island's ethos — earthy, purposeful, and deeply considered. 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